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When Celina Lorén Saffar was 22 years old, she gave birth to her first daughter Leoni. Twice a week, Celina took Leoni with her for mommy bootcamp. While the mothers were panting and struggling, the babies were playing on the floor. Socks slipped off the babies and they were lying everywhere on the floor. Then it hit her. She was going to create the world's best baby sock - which was the start of STUCKIES®