Established in 1907, Japanese textile brand Shinto Towel combines over 100 years of knowledge and technical experience to create premium towels that elevate the bathing experience. Shinto is known for its post-weave refining process called atozarashi, which removes starch, oil, and other impurities from the towel fibers. The resulting products feature a distinct texture that is highly absorbant and feels both plush and light to the touch.

Crafted in Osaka, Japan. Discover the reinvention of the classic towel. The softest lightest towel you’ll ever experience!