The squeaky clean feeling that you get when you squeeze this towel in your hands is the result of our ultimate refining process, called atozarashi.
The Senshu towel is refined by atozarashi, a process whereby starch and other impurities are removed through a special cleaning process after weaving.
For YUKINE, we spend twice the effort on our atozarashi, maximizing the natural absorbency of cotton to its highest potential. The clean, bleached cotton fibres rubbing against each other produce the characteristic squeaky feeling. Caring for the nature by using organic cotton, with its unique squeaky texture and color of pure white, this towel will remind you of a landscape all covered with white snow.